This New Buzzword Will Disrupt Measurement in 2025

The measurement space is fragmented, uncertain, and murky. Jun Group was featured in The Drum to unpack a new privacy-first measurement trend that could reshape the landscape this year.

February 10, 2025February 10, 2025 by Sahan Pitigala

Privacy-safe measurement is tricky. Billy Murray, Director of Product Marketing at Jun Group, explores a new buzzword emerging in the ad industry – one with the potential to solve attribution challenges without user data, cookies, or PII. Read it on The Drum.

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