Behind the Feed is an exclusive Jun Group content series, presented by our influencer marketing division, to uncover how top creators connect brands with their followers.
Get inspired by @mackenziebiehl, whose content blends everyday creativity with real-life relatability. From simple recipes and DIY floral arrangements to mom hacks and home improvement projects, Mackenzie has built a loyal following of lifestyle content that feels easy and accessible.
We caught up with her to talk about building trust with her audience, keeping sponsored content authentic, and the creative spark that keeps her going – and why we keep turning to her for impactful influencer campaigns.
How did you build your audience?
I built my audience by sharing easy-to-follow recipes, floral arrangements, mom hacks, DIY projects, and more! I’ve always taken pride in offering attainable and approachable ideas that anyone can recreate with confidence.
How do you approach brainstorming and creating content ideas?
That’s my favorite part! Most of my ideas come to me when I’m doing something active, like a body pump class, walking my dog, or just getting outside—movement gets my creative juices flowing. Once inspiration strikes, I jot it down and start brainstorming how to bring it to life, from gathering supplies to mapping out the details.
Tell us about your favorite recent Jun Group campaign.
One of my favorite recent campaigns was shooting a digital commercial for the new 30A Walmart. It was such an exciting experience—reading off the teleprompter and working with a full video crew pushed me out of my comfort zone in the best way.
It also made me realize I want to go beyond Instagram and my digital footprint. I’d love to explore opportunities like shooting TV commercials, working on large-scale digital ads with production crews, and even getting on talk shows. It sparked a whole new level of ambition for me!
How do you balance creating sponsored content while keeping it authentic and engaging for your followers?
I only partner with brands that genuinely fit my life and values—it’s so important to me that everything feels natural and real. I love sharing products I use and adore, and I work them into my content in a way that’s fun, helpful, and easy for my audience to relate to. At the heart of it all, it’s about staying true to myself, keeping that trust, and creating content that resonates with the people who follow along.
When considering brand partnerships, what qualities or values do you look for in potential partners?
When considering brand partnerships, I look for qualities and values that align with my own, like authenticity, quality, and a genuine connection to my lifestyle. I want to work with brands I truly believe in and that my audience will connect with too.
I also take the time to research the brands. Who’s the founder? Who is the CEO? Is there a podcast or interview I can listen to that shares the company’s story? This helps me ensure the partnership feels natural and reflects the products and values I genuinely stand behind.
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