Jun means truth. For nearly two decades, these words were the foundation our company was built upon. Today, we’re thrilled to unveil the evolution of our brand identity, advancing our mission to make digital advertising better for everyone.
When Jun Group was founded as the honest alternative to the intrusive approach to advertising, it came at a time when the industry was a lot different than it is today. Interruptive formats consumed the internet, a wild west where the standards were just emerging.
A lot has changed since then. Our products have undergone remarkable advancements, staying at the forefront of innovation. And while many companies have made tremendous progress and share in our vision of an honest and transparent industry, the ad technology space is still complicated and convoluted, limiting both understanding and trust.
Today marks a significant milestone as we introduce our new brand, propelling our mission to make ad tech more accessible by instilling trust between consumers and advertisers, rather than detracting from it.
“Our goal when we embarked on this project was to capture the evolution we’ve undergone as a company,” said Mishel Alon, Jun Group’s CEO. “This identity has been flourishing across our business for some time now, and I’m thrilled to formalize it.”
Intelligent advertising that inspires trust
Our new tagline, “Intelligent advertising that inspires trust,” serves as the cornerstone of our message, encapsulating our dedication to developing smarter technology products that inspire trust among brands, publishers, and consumers.
At the heart of this statement lie our primary technology solutions: Schema, our targeting product fueled by consent-based, zero-party data, and Vera, our real-time artificial intelligence. And of course, the Jun Group Software Development Kit (SDK), enabling direct, transparent, privacy-safe advertising across the largest mobile apps in the world.
A tranquil new visual identity
Jun Group’s visual identity evokes feelings of tranquility, modernity, and trustworthiness. Our new logo consists of a series of shapes spelling out “Jun” with open space, symbolizing modesty and simplicity. Our color palette pairs a jungle green with inviting earth and sky tones, evoking harmony, growth, and mutual respect. Complemented by warm, optimistic, and genuine photography, our visuals exude sincerity.
Additionally, we’ve selected a typeface that seamlessly integrates with our visual elements, ensuring readability, accessibility, and distinctiveness.
To enhance clarity across our diverse lines of business — brand, shopper, healthcare, influencer, publisher, and podcast — we’ve introduced new iconography. Within each category, viewers will discover visual representations of our products, affirming our position as a leading technology provider and making our solutions easy to comprehend.
Looking ahead
2024 will be a defining year for our industry. Digital advertising has catapulted into public forums. New technology is emerging. Everyone must embrace change and evolve with the needs of the market.
At Jun Group, everything starts with our people. Our company culture revolves around openness and honesty, extending beyond our market presence. Whether in our Madison Avenue office or remote teams nationwide, we empower each other to cultivate trust through transparency and spark innovation with curiosity. We hold ourselves accountable and unite to achieve common goals.
Looking ahead, we’re excited to continue pioneering new advertising solutions guided by our commitment to trust and intelligence. These principles are the driving force behind our product roadmap, with a number of new releases slated for 2024 that we can’t wait to get out there. Today is a new beginning for Jun Group — we’re just getting started.
Discover our new website, explore our solutions, and get to know the evolved Jun Group.
Featured on The Drum: Why Zero-Party Data Will Reshape Advertising in the Post-Cookie Era
Intelligent Advertising: Nick Tran, Senior Machine Learning Engineer, on the Future of AI
