Jun Group, the intelligent ad technology company that inspires trust, today announced the launch of In-Frame Video, a new ad format designed to help advertisers bring greater scale and efficiency to video campaigns delivered via Jun Group’s robust supply footprint.
In-Frame Video, now a first-to-market opportunity for brands and agencies, is powered by Jun Group’s direct Software Development Kit (SDK) integrations with mobile games, productivity tools, utility apps, and more. These non-interruptive placements seamlessly incorporate brands into leaned-in environments while delivering industry-leading performance at a lower cost than traditional pre-roll and outstream formats.
For nearly two decades, Jun Group has pioneered non-interruptive advertising. This latest release comes as a natural expansion to its ad product line.
“More and more, we’re seeing advertisers prioritize placements that don’t intrude on consumers’ activity,” said Caitie McCune, SVP of Media Strategy. “Our belief has always been that treating consumers with respect leads to stronger results, so we’re excited to introduce yet another product that supports our mission.”
In-Frame Video ads appear as users operate an app or during game play. Rather than forcing users away from their activity, they’re rendered with the larger content environment. Videos are enhanced with interactive canvases that link to the brand’s website or landing page. By default the video plays muted, giving consumers control over audio and volume levels.
These placements are compatible with Jun Group’s industry-leading targeting solutions, and third-party measurement for metrics like brand lift, sales performance, visitation, and more. Based on early testing, viewability scores and video completion rates far exceed industry standard video benchmarks.
Contact us to learn more about In-Frame Video and watch a demo below.
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