How The Aftermath Of Apple’s ATT Prepares Us For User Choice In Chrome

Jun Group was featured in AdExchanger to discuss what overcoming the impact of Apple's App Tracking Transparency (ATT) can teach us about navigating the latest uncertainties surrounding the future of cookies.

July 25, 2024July 25, 2024 by Jun Group

In this article, Billy Murray, Senior Manager of Product Marketing at Jun Group, explores the parallels between Google’s proposal to retain cookies and Apple’s AppTrackingTransparency (ATT) framework, highlighting essential insights, lessons, and takeaways for advertisers. Read the article on AdExchanger.

Culture

Jun Journeys: Samantha Dascher, SVP of Publisher Strategy

News & Perspectives

Q1 2025 Media Buying Trends: Outcomes, Localization, and Influencer Momentum

Video

Jun Journeys: Samantha Dascher, SVP of Publisher Strategy

Q1 2025 Media Buying Trends: Outcomes, Localization, and Influencer Momentum

UGC Explained: Enhancing Authenticity Across Any Channel