Insight
News & Perspectives

How The Aftermath Of Apple’s ATT Prepares Us For User Choice In Chrome

Jun Group was featured in AdExchanger to discuss what overcoming the impact of Apple's App Tracking Transparency (ATT) can teach us about navigating the latest uncertainties surrounding the future of cookies.
by Jun Group
Share

In this article, Billy Murray, Senior Manager of Product Marketing at Jun Group, explores the parallels between Google’s proposal to retain cookies and Apple’s AppTrackingTransparency (ATT) framework, highlighting essential insights, lessons, and takeaways for advertisers. Read the article on AdExchanger.

Culture
photo-of-jenny-patel
Balancing Differentiation with Simplicity: Q&A with Jenny Patel, Associate Director of Media Strategy
Read More
News & Perspectives
Q3 2024 Media Buying Trends: Pharma Gets Competitive and Video Makes a Comeback
Read More
News & Perspectives
Fewer Than 1 in 5 People Trust Ads – Here’s What Brands Can Do About It
Read More