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How The Aftermath Of Apple’s ATT Prepares Us For User Choice In Chrome

Jun Group was featured in AdExchanger to discuss what overcoming the impact of Apple's App Tracking Transparency (ATT) can teach us about navigating the latest uncertainties surrounding the future of cookies.
by Jun Group
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In this article, Billy Murray, Senior Manager of Product Marketing at Jun Group, explores the parallels between Google’s proposal to retain cookies and Apple’s AppTrackingTransparency (ATT) framework, highlighting essential insights, lessons, and takeaways for advertisers. Read the article on AdExchanger.

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