Jun Group, the truthful and transparent way to advertise, today announces the next step in evolution for its healthcare targeting capabilities, bringing real-world data from leading health organizations to direct-to-consumer audiences in a privacy-safe way.
Now, healthcare brands and agencies can activate audiences based on diagnoses, treatments, and procedures across Jun Group’s premium mobile and tablet inventory, with coverage for 90% of U.S. households and billions of medical claims.
“Healthcare marketing is an exciting and rapidly evolving space, one where privacy and audience quality is paramount. Our solution addresses both of these factors and provides advertisers with a powerful solution they can trust,” said Mishel Alon, Jun Group’s CEO. “Given our roots in consent-based advertising, this update is a natural progression for us and one of many exciting new launches we have on the horizon this year.”
“Healthcare marketing is an exciting and rapidly evolving space, one where privacy and audience quality is paramount. Our solution addresses both of these factors and provides advertisers with a powerful solution they can trust,” said Mishel Alon, Jun Group’s CEO. “Given our roots in consent-based advertising, this update is a natural progression for us and one of many exciting new launches we have on the horizon this year.”
Privacy-first and built for the future
At the core of Jun Group’s solution is de-identified health data. These insights are modeled with machine learning and tied to its consumer universe using the brand new and proprietary Patient ID. The result is a highly accurate, HIPAA and NAI compliant DTC targeting tool built to withstand the depreciation of cookies and mobile advertising IDs.
To further enrich a campaign’s targeting mix, these audiences are delivered alongside Jun Group’s tried-and-true, consent-based polling data, where consumers answer questions about their health preferences or symptoms when they opt-in.
Activate with industry-leading performance
Jun Group’s DTC audiences are available for activation across its full-screen display, video, and rich media placements via SDK integrations with top mobile and tablet apps. With the ability to bring interactive, patient-centric features to a brand’s creative, such as physician locators and form fills, Jun Group’s campaigns deliver industry-leading performance for engagement, brand lift, and more.
Learn more about our healthcare advertising solutions.
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