Jun Group, a mobile technology company known for intelligent, privacy-first advertising, today unveiled in-flight audience quality optimization, the latest enhancement to its healthcare advertising solutions. As part of Verve, this new release further supports both companies’ shared mission to advance privacy-focused advertising in an ID-less future.
Harnessing de-identified real-world data from top healthcare organizations, this powerful new product supercharges audience reach and improves efficiency, all while upholding the privacy standards Jun Group is known for.
“We’re excited to help healthcare advertisers overcome the costs, delays, and complexities associated with validating and optimizing audience reach,” said Brian Sykora, Jun Group’s SVP of Product Strategy. “For years, healthcare marketers have struggled to ensure their campaigns not only reach the right audience but also provide actionable insights in real-time. We’re thrilled to deliver a solution that addresses these challenges head-on.”
This new offering compares campaign exposure data to de-identified real-world insights to provide in-flight measurements, revealing the strategies, tactics, and channels that are most effective for reaching the intended audience. These findings are then translated into campaign optimizations that reduce reach costs, boosting efficiency.
Jun Group’s healthcare advertising solutions already lead the industry in key performance metrics, including engagement rates, video completion rates, and site conversions. The introduction of in-flight audience quality optimization further strengthens the company’s commitment to healthcare marketing by adding another layer of measurable, real-world impact.
Jun Group’s audience quality product is fully compliant with HIPAA regulations, NAI guidelines, and the latest state healthcare privacy laws, ensuring advertisers can confidently engage their audiences while maintaining the highest privacy standards.
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