Behind the Feed is an exclusive Jun Group interview series, presented by our influencer marketing division, to uncover how top creators connect brands with their followers.
Pack your bags and get inspired by the creators of @bashabroad, a dynamic duo that shares a look at their lives as a couple on the move. From planning weekend getaways to apartment hunting – and most recently, a Ghirardelli campaign that went viral – Brennan & Ashley have built a brand rooted in their day-to-day lives as a couple. We caught up with Brennan & Ashley to hear their thoughts on the future of influencer marketing and the importance of authentic storytelling.
Tell us about your favorite recent Jun Group campaign.
The Ghirardelli campaign was a huge success, with over 1M+ views and counting! Working with Jun Group—and your team’s ability to collaborate and orchestrate campaigns—made it easy for us to showcase our creativity while incorporating the brand and product.
How do you unwind and stay inspired outside of social media?
Traveling and seeing the world inspires us the most. When we aren’t on a trip, the excitement of planning for our next adventure helps keep us going.
Where do you see the influencer industry heading, and how do you see your evolution as an influencer over the next few years?
The industry is just beginning to flourish. We still come across so many brands and creators not utilizing the full potential of social media. Yet, “being an influencer” has changed so much over the last few years, and only for the better.
We expect that to be the trend for the coming years. Since starting as influencers, we’ve already seen ourselves evolve into multi-faceted, creative entrepreneurs who utilize social media for our passions like travel, food, romance, and more.
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How do you stay true to your message in a space that’s constantly evolving?
As long as we are able to help or add value to our audience, then we’ve achieved our goal. In a space that’s constantly evolving, the key is to find new ways that we can add value and benefit our audience while keeping up with current trends on social media.
What’s something you’ve learned from your followers that’s had a lasting impact on you?
The majority of our followers are really like a family to us. We care for each other. They depend on us as much as we depend on them, regardless of if we know it or not. This makes it important for us to create valuable content because we all want each other to succeed.
Behind the Feed: The Couple That Took Ghirardelli Viral Through Storytelling
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