Since teaming up with a leading pharma brand, professional tight end Dallas Goedert has been tackling more than just football—he’s helping raise awareness for plaque psoriasis. Explore how Jun Group, in partnership with a top agency, brought this campaign to life.
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🤝 Finding the right talent
When a brand and agency set out to raise awareness for a plaque psoriasis treatment, they partnered with Jun Group to create a campaign that would genuinely connect with patients. Enter football champion Dallas Goedert—a natural fit given his personal experience with the condition, which he has managed since childhood.
To bring his story to life, we developed a multi-channel strategy that combined Instagram posts, targeted in-app amplification, media interviews with top sports and health publications, and user-generated content. This mix of strategic media placements and authentic storytelling gave Goedert the platform to share his journey in a way that truly resonated, demonstrating the power of influencer marketing in the pharma space.
🎥 Bringing the campaign to life
This pharma brand wanted to make an impact by hiring a professional football player so partnering with Goedert was the perfect opportunity to reach audiences at that moment. His role as an advocate was authentic, making the campaign even more compelling.
One of the campaign’s highlights was an exclusive content shoot at Goedert’s home, where he candidly opened up about his journey with the condition. This personal setting made his story relatable, reinforcing the campaign’s message. By combining behind-the-scenes storytelling with UGC, social placements, and media interviews the campaign made complex health topics accessible and human.
🚀 The future of influencer marketing in pharma
Influencer marketing is becoming a game changer for pharma brands looking to build stronger connections with their audience. While celebrity endorsements have always been a staple in healthcare advertising, today’s consumers—especially younger ones who spend a great deal of time on social—crave authenticity. Brands are responding with creator-driven content, using real stories and experience to build trust and meaningful engagement.
Goedert’s campaign exemplifies this new direction, where advocacy and storytelling work hand in hand to make a real impact. As more healthcare brands embrace this shift, we’re excited to see how it transforms the industry and deepens connections with consumers.
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