Leading with Purpose and Perspective: Q&A with Joe Lozic, VP of Sales at Jun Group

You’ve held leadership roles across companies in the ad tech industry. What drew you to Jun Group, and what are you most excited to build or shape here as VP of Sales?

What drew me to Jun Group was a mix of things. In an industry that’s always changing, Jun Group has done a great job staying ahead by leaning into real transparency and strong tech, both of which resonate with me. The culture here stood out too. It’s a team that values authenticity, not just in the product but in how people work together. That was a huge draw. 

With the Verve acquisition and the platform integration, we’re at a turning point. The opportunity is immense, and I’m excited to scale a high-performing sales team that leads with consultative selling and builds smart, strategic partnerships. My goal is to foster a sales culture that’s agile, data-informed, and relentlessly focused on solving real problems for brands and agencies – while also mentoring the next generation of sales leaders.

Looking back at your experience across agencies, publishers, and platforms, what’s a core sales philosophy that’s guided you?

Early in my career, I was just focused on hitting numbers and moving at a rapid pace. But over time, I’ve learned that the most successful sales relationships come from listening and understanding what matters most to your clients. What challenges are they dealing with? What are they trying to solve? You don’t need to sell everything under the sun.

That philosophy has allowed me to take a more consultative and strategic approach. I treat every sale like a collaboration, not a transaction. Now, I coach my teams to lead with solutions, think long-term, and to approach every pitch through the lens of creating value and building trust.

As someone who’s led teams at different stages of growth, what do you think makes a great sales team in today’s ad tech landscape?

To me, a great sales team needs three things: curiosity, resilience, and cohesion. The ad tech landscape is more complex than ever, with data privacy changes, shifting budgets, and evolving KPIs, so staying curious and eager to learn is imperative.

Resilience is equally important. Sales cycles can be unpredictable; you need a team that can be nimble and ride the ups & downs. Last but not least, cohesion – real alignment across sales, marketing, and product makes all the difference. The best teams win together, bounce back quickly, and keep the focus on helping clients succeed in a complicated ecosystem.

What’s a challenge in ad sales that people don’t talk about enough, and how do you approach it?

One thing that doesn’t get talked about enough is the emotional side of sales – the rejection, the uncertainty, and the pressure to deliver fast results in an environment where so many factors are out of your control.

That’s why I think it’s important to create space for honest conversations with the team. We talk openly about challenges, unpack losses, celebrate progress (not just wins), and focus on growth & development. That level of transparency builds trust and keeps the team strong. Mental resilience is everything in this business, and a solid support system around you goes a long way.

When you’re not leading the sales org at Jun Group, what keeps you inspired outside of work?

Spending time with family and friends helps me recharge and stay grounded. I love getting outside, hiking, traveling, and trying new restaurants or cuisines – staying curious in ways that aren’t tied to work. 

I’m also a big sports fan. One of the teams I root for is the Jets, which… doesn’t always make inspiration easy, but I’m optimistic. It’s a rollercoaster, like sales can be at times, and we’re due for a turnaround!

Follow Joe Lozic on LinkedIn.