Meet Zoë, Erica, and Elvisa
Zoë Banen, Account Manager What’s your background? Tell me your story. I grew up in New Jersey and attended
Lift in Awareness
WGU Military
Education
,
Menu
We drive customers from interest to purchase across multiple verticals using our first-party data.
We used zero-party data to reach active military and veterans in key states, serving them custom video and display ads to drive awareness. We also included an awareness-based brand study to measure overall campaign impact.
Lift in Awareness
Page Views
We used first-party data to identify apps that index highest for A18-24 who vape and/or use JUUL. We then distributed the brand’s video across relevant publishers and ran a brand study to measure lift in intent to quit.
Lift in Intent to Quit
Video Views
We collaborated with plant-based recipes to promote products at Publix grocery stores. We then distributed this influencer content across paid social on popular platforms including Facebook, Instagram, and Pinterest.
Audience Reach
Engagement Rate
We used our zero-party data to targeted women between the ages of 25 and 49. We delivered a Nielsen-verified audience of 64% in-demo, 16% higher than Nielsen’s benchmark.
Outperformed Benchmarks
Nielsen-verified in-demo audience
We hand-selected recipe influencers to create Cinco de Mayo content highlighting this CPG product. Influencers produced high-quality content that inspired their engaged audiences to purchase the product and get creative in the kitchen for the holiday.
Engagement Rate
Audience Reach
Our client needed to deliver a large campaign on their website in a short period of time. We used our SDK, which reaches tens of millions of opt-in consumers to drive 13MM+ page views per day to the client’s website. Performance outperformed all benchmarks, with less than 1% IVT and high viewability.
Daily Page Views
Outperformed All Benchmarks
We leveraged our first party targeting to reach moms with young children who have a history of online shopping. We distributed the brand’s video across premium and contextually relevant websites to drive purchase, and we used a custom brand study to measure our impact.
Purchase Intent Lift
Impressions
We used custom polling to hone in on the target audience and geo-targeted the campaign to the brand’s key markets. Our display unit featured a custom CTA encouraging consumers to obtain a pre-approval on-site.
Exceeded Time On-Site
Clicks to Site
Our opt-in ad units drove six million unique visitors to podcasts on our client’s website, substantially increasing streams for their slate of new, popular podcasts. The increase in streams resulted in our partner achieving the top unique streaming spot.
Unique Streams
Unique Podcast Streaming Spot
Our in-house creative team designed to custom rich media experience to generate excitement for the premiere and we distributed the show’s trailer to Hispanic consumers and fans of similar TV shows to maximize awareness. Our brand lift study measured tune-in intent.
Lift in Visits
Impressions
We leveraged our premium network of influencers to source fashion influencers attending New York Fashion Week. Influencers created Instagram content centered around this fashion product and encouraged their fashionista followers to purchase the product.
Engagement Rate
Audience Reach
We reached high school students and their parents and served them custom video, display, and rich media units to drive awareness. We also included a brand study to measure campaign impact on consumer awareness.
Lift in Familiarity
Page Views
We hand-picked lifestyle influencers to create custom content for a beauty brand on Instagram. Influencers encouraged beauty obsessed and creative minded shoppers to purchase the product and online by “swiping up” on their Instagram Stories.
Engagement Rate
Audience Reach
We used first-party data to identify A45–64 in our platform. We then built a custom rich media game and distributed it across mobile publishers to maximize brand relevancy.
Lift in Intent
Impressions
We used first-party data to reach healthcare professionals and distributed our display units across premium apps. The campaign prompted professionals to spend an average of :61 exploring the brand’s website.
Exceeded Time On-site
Site Visits
We identified business decision-makers and served them the brand’s video across premium in-app and native publishers. Our team built custom end screens to drive consumers to learn more about the brand’s software on site.
Higher Conversion
Video Views
We used first party data and custom polls to reach consumers interested in smart home technology, as well as tradespeople, contractors, builders and property managers. We distributed custom display to prospective customers to build awareness of key products on-site.
Higher Page Load
Page Views
We polled our audience to build unique segments of consumers who were in the market for kitchen or laundry appliances. We served each group corresponding videos based on the appliances they selected. We also ran a brand lift study to measure impact on purchase intent.
Lift in Intent
Video Views
We leveraged first-party data to identify local consumers A18+ who were likely to purchase lottery tickets. We then served the brand’s display banners to this audience and encouraged viewers to learn more about current prizes on-site.
Impressions
Time On-site
We distributed high-impact video and native ads to prospective casino visitors at scale. We included a proprietary brand study to measure the campaign’s impact on consumers’ intent to plan a trip to the casino.
Lift in Visit Intent
Impressions
We zeroed in on luxury shoppers in the market for sunglasses. We leveraged a blend of custom creative and targeting strategies to boost awareness for this international brand and drive purchase among target consumers.
Conversion Rate
Impressions
We created custom rich media showcasing this fast food restaurant’s newest menu items. We distributed the experience to prospective customers in the brand’s key markets and partnered with Placed to measure lift in visits.
Lift in Visits
Impressions
Measured lift in store visits
We combined first-party and geo-targeting data to identify shoppers using Ibotta at Walmart, including those purchasing competitive items at other retailers. Our shoppable units amplified this brand’s new promotion, resulting in over 87K orders added to cart and a 22% sales lift.
Orders to Basket
Sales Lift
Impressions
We used first-party data to reach women 35–54 across premium food, lifestyle, and family sites. We distributed display units to encourage sweepstakes entries and optimized towards the most engaged audiences throughout the flight.
Site Visits
Conversion Driver
We leveraged location, behavioral and purchase data to reach the brand’s core shoppers at scale. We also partnered with food and lifestyle influencers to create and distribute recipes to inspire purchases.
In-store Sales Lift
Impressions
Measured impact on in-store sales
We used first-party polling technology to build unique segments for caretakers of children with various conditions. We then distributed the corresponding creative to each audience and measured success with a brand lift study.
Perception Lift
Site Visits
We combined first-party data and geo-targeting to hone in on target patients and drove them to the seminar landing page via our in-app units. We optimized towards the best placements during the campaign to maximize performance.
Site Visits
Time On-site
We used custom surveys and point of care data to target key healthcare professionals at scale. We reached over 30K HCPs from the brand’s target NPI list and drove them to learn more on the brand’s site.
HCP Match Rate
Impressions
We polled our audience to identify severe acne patients who are unsatisfied with their current treatment. Our custom units drove patients directly to the brand’s landing page, resulting in thousands of on-site conversions.
Conversion Rate
Impressions
We created a custom segment of consumers who are interested in heart-health information. We then served consumers a content selector, allowing them to select the most relevant of three health and wellness articles.
Conversion Rate
Unit Interactions
We used demographic data to reach A25+ leisure travelers and served them the airline’s video. Our team also built a custom 360˚ rich media experience to take travelers on a virtual tour of the aircraft’s premium amenities.
Booking Intent Lift
Our in-house creative team designed a custom rich media experience to generate excitement for the premiere and we distributed the show’s trailer to Hispanic consumers and fans of similar TV shows to maximize awareness. Our brand lift study measured tune-in intent.
Viewers Engaged Further On-Site
Unique podcast
streaming spot
We designed custom video units for this luxury car manufacturer, and distributed them across premium in-app and native to reach auto intenders. We then implemented a brand study to measure awareness and familiarity.
Lift in Awareness
Video Views
We used first-party data to serve the brand’s video to fast food lovers. We included a store-locator end screen to encourage consumers to visit a restaurant near them and partnered with Placed to measure foot traffic.
Lift in Visits
Video Views
Measured lift in store visits
Our custom shoppable video unit encouraged wealthy consumers to explore Bulgari’s new watch collection. Using our SDK’s first-party data, we reached them across premium fashion, beauty, and entertainment apps.
Viewers Added Item to Cart
Impressions
We used behavioral and location data to identify potential consumers for this chain of home improvement stores. We distributed millions of impressions to these consumers across devices and partnered with NinthDecimal to measure a lift in store visits.
Lift in visits
Impressions
We created custom segments of consumers in market for a vehicle. We reached these consumers across premium entertainment apps and native environments, and measured foot traffic to regional dealerships through Placed.
Lift in dealership visits
We polled dermatologists and other relevant healthcare providers, combined with point of care targeting near doctors’ offices and hospitals to reach the right providers. Our display units drove these providers directly to the brand’s website.
On-site Conversion Rate
Clicks to Site
We reached deal-seaking consumers and distributed the brand’s video and premium publishers to drive awareness for the brand’s Memorial Day sale. Our custom end screens drove shoppers to the retailer’s landing page to inspire purchases.
Clicks to Site
Time On-Site
We used custom surveys to build a segment of people planning to travel, and we served them the brand’s short-form videos to encourage hotel bookings. We also partnered with Cuebiq to measure the campaign’s impact on visits.
Projected Visits
We used our polling data combined with behavioral and location data to build a custom Schema of A21+ who drink craft beer. We then served all media to audiences around specific retailers to reach the most relevant shoppers and drive purchases.
Lift in purchase intent
Impressions
Zoë Banen, Account Manager What’s your background? Tell me your story. I grew up in New Jersey and attended
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