Case Studies > Oregon Chai

OREGON CHAI

We drove a 35% in-store sales lift for featured tea products at Target.

We leveraged location, behavioral, and purchase data to reach tea lovers across desktop, mobile and tablet devices. We also partnered with food and lifestyle influencers to create relaxing content featuring Oregon Chai to share on Instagram, Facebook, and Pinterest. Combined, these two tactics drove a 35% increase in sales at select store locations.

20MM+

Impressions

35%

In-store sales lift