Case Studies > Nielsen in-demo guarantees

Nielsen in-demo guarantees

Outperformed Nielsen benchmarks by 16% for a women’s lifestyle publisher.

Using our first-party data, we targeted women between the ages of 25 and 49. We delivered a Nielsen-verified audience of 64% in-demo, 16% higher than Nielsen’s benchmark.

64%

Nielsen-verified in-demo audience

16%

Higher than Nielsen’s benchmark