NEW YORK — Advantage Marketing Partners is combining two of its most powerful digital assets, Advantage Media and Jun Group, into a single cross-screen advertising platform. Operating under the Jun Group name, the new business unit will enable advertisers to create customized audience segments that are reachable across devices via display, rich media, email, programmatic, and in-app value exchange ad units.
The current Jun Group president, Corey Weiner, and CEO, Mitchell Reichgut, will run the newly enhanced, 120-person combined team. “It’s no secret that data and targeting are the engines of successful digital advertising,” said Jill Griffin, president of Advantage Marketing Partners. “By combining Advantage’s capabilities with Jun Group’s first-party data, we’re creating a unique resource that will enable our clients to have direct one-on-one conversations with their customers wherever and whenever they need to.”
“I couldn’t be more excited about this next step in our company’s evolution,” said Weiner. “At a time when digital media is complex and confusing, our customers will enjoy the benefits of simple, direct conversations with the people they need to reach. We now have the tools at our disposal create powerful brand and shopper marketing executions at scale across any channel.”