For years, companies have obsessed over the idea of “customer-centric marketing.” Over the last decade, we’ve seen it all– companies merging their customer service and marketing departments, the creation of a Chief Customer Officer, even commercials with inspiring music saying “We put the consumer first.”
Today, GDPR and CCPA have become the new touchstone for customer-centric marketing. The legislative pressures for consumer privacy have forced marketers to reevaluate how and where they place the customer within their larger strategies. And it revolves around respecting their data.
At Jun Group, we’ve always made it our priority to put the customer first. We have always boldly addressed this approach as an integral part of our business model.
How does Jun Group put our consumers first? Well, we ask them.
Using our network of 100MM in-app users, Jun Group directly polls customers to ensure we show them relevant ads. We have the ability to ask questions like “are you a vegetarian?” or “are you a dog owner?” Then, we use the results of these polls to deliver the most pertinent ad for each consumer.
All of our polls are entirely opt-in, so if someone doesn’t feel like answering– no problem. Either way, we’re putting the customer first. By putting the control in their hands, we create a mutualistic relationship with the customer. In turn, they’re more than willing to pay us back with engagement, attention, and active participation.
The same goes for our value-exchange ads, an ad format that rewards someone for watching an ad with in-app currency (extra lives, coins, etc). Value-exchange is an entirely opt-in, consent-based format. The customer raises their hand to engage with an ad, and we deliver what they ask for. The more thoughtful we are about customer needs and interests, the stronger the relationship.
It shouldn’t be considered bold to put your customer first, it should be the norm. Jun Group has been bold from the beginning and we will continue to respect customers’ time, attention, and privacy.