You Now Have a Shorter Attention Span Than a Goldfish

Good morning,  How are you doing? Are you having a leisurely LinkedIn scroll this morning? Kids okay? The dog? If you’ve stuck with me this long, congrats. You’ve outlasted the average human’s attention span of 8 seconds. According to a 2015 Microsoft study, our attention spans have been whittled down from 12 seconds in 2000 to […]

Political Party: Why Digital Advertising Will Be a Deciding Factor in This Election – And It’s Not About Spend

2020 presidential candidates are spending more on digital ads than in any previous election. The video ad market for politics is expected to grow by $2 billion between 2018 and 2020, a 50% year-over-year increase, according to new estimates from Cross Screen Media and Advertising Analytics. There’s lots of talk about who raises the most and whether […]